Looking for marketing info re HT

[kipmc4]

Do any of you segway fans have any recient articles about the success and failures of the marketing of the segway HT?

Im studying the marketing and it would be a great help.

Thanks Kip

Kipmc4@yahoo.com

[pam]

We have a lot of opinions, LOL, but I haven't seen any recent articles.
Pam

[segwayowner]

I dont quite remember the link, but one of LLC's nation TV commercials was online. I remember the general consences was that it wasnt great, but it was used. Does somebody remember the link?

I just found it,
http://segwaychat.com/forum/topic.asp?TOPIC_ID=9230
http://www.ad-awards.com/home.php


you have to go to "directory" then "Vehicles" then "Segway"

Edited to add links

DES: Segway owner....
it has a nice ring to it
Dont take a ride, take a G L I D E. . .

[kipmc4]

Thanks for the tip but I'm looking for more specific marketing analysis: strengths, weakness, oportunity, threat, brand personality etc. Textbook marketing stuff.

Anyone have some sources? Thanks

[pam]

Segway is a privately held company and does not release that information. The best you will get is people's opinions about it. We have no "facts" here.
Pam

[Brooster]

This might provide some insight into the "early days."

http://www.bm.com/pages/cs/segway

The only other thing I can suggest is a Google news search on "Segway marketing." I'm not aware of any articles that specifically address Segway's marketing efforts from a "textbook" perspective.

Brooster

[Florida Ever-Glides]

I would contact Carla at LLC. See what they have to offer. If they can't help, then I'm afraid there is not much else out there. The marketing effort up to this year was not much more than Amazon/Brookstone...

Tom Jacobson
http://www.floridaever-glides.com

[Itsi Atkins]

Please send me your paper when it is finished. I would love to read & publish it. thanks, itsi

[Segway of St. Louis]

Kip,

I would love to see your paper as well.

Segway is a very interesting study as they have accomplished to point mainly on PR and mostly without cost.

The implementation of the dealer network with coop advertising fees is changing that but nothing on a national scale that I know of.

Happy Thanksgiving!


Jeff Bach
Segway of St. Louis
636-754-4000

[segwaybytheshore]

the ocean county observer in toms river NJ did a full page artickel of me on a segway under arts & life on oct 3 2004 it was a sunday paper page c1

[woodenapple]

Kip - Check out this article from today's Boston Globe:

http://www.boston.com/news/local/new_hampshire/articles/2004/11/30/segway_looks_to_the_long_term/

Rodney

May all your days be Segway days!

[jsolin]

I'd love to see your paper when it is complete also.

Best of luck.