New Saturn commercial a great ad for Segway.

[SegwayUtah]

There's a new Saturn commercial on TV that I just saw that made me smile. Here's how it goes:

You see a man walking backwards out of his garage and lowering the garage door. He walks backwards to the road, turns left, and then starts walking forward.

You see a school bus driver with a few dozen schoolchildren walking behind him, along the side of the roadway.

You see a lot of people with flashlights walking on roads, which look suspiciously like headlight and taillights (red or white).

You see what appears to be an interstate freeway intersection with tight turning roads, with people walking on them.

In reality, what you see is that people in cars take up a heck of a lot of room. Saturn is trying to show that they care about the people *in* their cars, but to me what they showed is that there is a huge need for alternate transportation. There was no pollution in this commercial, no traffic congestion, and a bunch of people who looked happier (to me) outside of their cars.

One word--Segway.

Does anyone have a digital copy of this video? Anyone have time to make a "home video" version of this movie, except with Segways? That would be awesome.

Chris

[SegwayUtah]

Oh, BTW, the Saturn line was something like "when we design cars, we think of them in the terms of the people inside them" or something like that. Cute commercial, cute idea.

If Segway had a "amazing technology for healthier, happier people" tagline (or something like that) and could pull off a commercial like this with people on Segway HTs vs. people in cars, even if just for the web, that would be cool :)

Chris

[segwayowner]

i've seen that commercial before. its good for saturn, and as you said even better for segway. i agree with you.

DES: Segway owner

[pkradd]

This commercial received a lot of praise when it first ran last March. Up for some awards I think.

[hubbahbubbah]

Wow, this is a great ad.

Here's a link to the video -- scroll down a bit, picture/link on right side.

http://www.adage.com/news.cms?newsId=37814

Hubbah

[dexter]

Something based on that series of photos that were posted showing how much room cars take up, then just the drivers, then the driver all bunched together showing how the "traffic jam" turned into a tiny crowd. Some morphing special effects.

Start with a traffic jam, have the cars "morph" into Segways... probably most effective if only some of the cars morph, then the Segways free to move on their own, and the remaining cars no longer crowding the street, stuck in a jam. Could appeal to the "fun" and practical reasons for purchasing a Segway, and also appeal to "helping society" if you purchase and ride one.

Dave C.
me: www.idexter.com
work: www.idealjacobs.com
play: www.nyline.org

[dexter]

As to the original Saturn ad, the bit with the guy pulled over getting a ticket from the police officer is genius IMO :D

Dave C.
me: www.idexter.com
work: www.idealjacobs.com
play: www.nyline.org

[PoloAk]

Dean's good at recruiting people from other industries to work for him. . .maybe he can tag the adexec and get him to come to the "Seg" side.

CZWMDV,

Kelsey

[GlideMaster]

Great commercial, it would be perfect if they used Segways. Loved the parking lot scene.



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[wwhopper]

Good to see that it is marketed to the wider commuinty! VH1's '70's show as well as Bravo's Queer Eye for the Staight Guy show. They are reaching OUT - to everyone!

Will W Hopper,IFDA
Washington, DC, USA

[Blinky]

quote:Originally posted by hubbahbubbah

Wow, this is a great ad.

Here's a link to the video -- scroll down a bit, picture/link on right side.

http://www.adage.com/news.cms?newsId=37814

Hubbah

Thanks for the link! great video..




http://www.segwaychat.com/photos/Blinky/Blinkyblink.gif http://www.segwaychat.com/photos/Blinky/mrblinky.jpg