McSegway promoter?

[terryp]

On my glide home the other evening, I saw some cute neighborhood kids selling lemonade, so went a little out of my way to patronize them and (I thought) give them a little thrill. They acted just as if I was on foot - no big deal. Before I left I asked them if they had seen a Segway before, and they said "Sure, Ronald McDonald rode one in the Seafair parade."

Today I rode in another local parade, and one of the first units out was Ronald on a Segway, with the golden arches stenciled on the 12.0 bag.

These two parades were around 15 miles apart. Could this be a decision by McDonalds corporate to give Ronald a more modern image and appeal? Anyone else seen him on a Segway in parades elsewhere in the country?


Practicing Safe Segs in Seattle

[PoloAk]

Oh Terry that's terrible! I shudder to think that McDonalds wants to identify with the segway. . .talk about the lazy jokes we're going to get from that!

*shakes head* That's a terribly marketing decision if Segway knew that they'd be selling it to them. Good lord.

CZWMDV,

Kelsey

[pt]

and the angel opened the second seal. ronald mcdonald on a segway.

jeez, can't we at least get jared of subway fame?

cheers,
pt

[terryp]

I wouldn't go so far as to say it's terrible. Maybe it's just a local thing anyway. Besides, Ronald doesn't appear to be unfit or overweight.

quote:Originally posted by PoloAk

Oh Terry that's terrible! I shudder to think that McDonalds wants to identify with the segway. . .talk about the lazy jokes we're going to get from that!

*shakes head* That's a terribly marketing decision if Segway knew that they'd be selling it to them. Good lord.

CZWMDV,

Kelsey




Practicing Safe Segs in Seattle

[opti6600]

It's not terrible...it's excellent, Kelsey...when you start seeing mascots, things like that on Segways, particularly mascot-representatives of companies like McDonalds, it shows that the HT is starting to find its way into the mainstream a bit more. It's acceptable to use a Segway to get around nowadays, it's not just a yuppie plaything.

---------
Let's just take the safety labels off of everything and let America's problem sort itself out.

[pt]

there's more good news...

mayor mc cheese is *very* connected, so he'll be a great advocate for us.

http://www.studentplanet.com/WARP/Vol3Issue3_01_17/mayorbush.jpg

cheers,
pt

[BruceWright]

It's a yuppy plaything, and a vehicle fit for a clown!

OH JOY!!!

-Bruce Wright

Segway: Vehicle of Dream

[opti6600]

*misinterpreted again*

Bruce, while it may seem like a trite example of the Segway's acceptance, it's interesting to see the HT being used in part of a common company's marketing schemes. While not the best indicator, it is an indicator nonetheless of the Segway's acceptance into more mainstream businesses (in this case a huge fast-food chain with a clown as their mascot). Don't take this the wrong way and assume I'm saying that it's wonderful we have a clown on a Segway. It's wonderful that a business stuck some guy on a Segway as part of their marketing method.

Whether my point is validated depends entirely on our findings...it'd be incredibly neat if this were integrated a bit into their proper marketing campaign, and not just a local gimmick.

---------
Let's just take the safety labels off of everything and let America's problem sort itself out.

[BruceWright]

I think it's a pretty good indicator of the Segway's usefullness as a parade vehicle more than anything else.

I think it make the segway look like a novelty, which it is still.

-Bruce Wright

Segway: Vehicle of Dream

[ElectraGlide]

I think Ronald McDonald on a Segway is great for the kids, the company, Segway, and fun......and I'm not saying that because I'm a MCD's stockholder, nope, not saying that because I'm a stockholder...nope...has nothing to do with that at all...not a bit...nope.

Steve