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BenBethel
04-01-2003, 01:59 PM
If Segway won't do it, let's produce our own commercial that we can place on all of our personal websites. If it's good, certainly Segway and Amazon will put links to it as well.

Let's brainstorm, then produce the commercial!

I'm thinking along the lines of "Segway - affordable, safe, clean, controlled mobility."

We could move on to the segments:

Affordable:
* Less than 10 cents per day in electricity
* Never pay for a car payment, car insurance or vehicle registration fees again
* Never pay for parking again
* Never pay for gas again

Safe:
* Once you learn how to glide, it's virtually impossible to lose control
* Safer and easier to control than a bicycle, wheelchair, electric cart, etc.

Clean:
* Non-polluting
* Tires are non-marking for interior use

Controlled:


I think "Compact" should go in there too:
* takes up less room:
* 5 times less space than a person pushing a stroller
* 4 times less space than a bicycle
* 3 times less space than an electric cart
* half the space of someone pulling a suitcase on wheels
* half the space of a wheelchair

As well as "Convenient":
* In urban environments, travel distances up to 4 miles faster than driving and parking!

Mobility:
* Also enables those who are mobility challenged to enjoy the world without the stigma of a cane, walker, or wheelchair.
* Whether you have MS, MD, Arthritis, Asthma, Emphysema, Chronic Fatigue Syndrome, a bad hip or have even lost a leg (or two), you can glide around effortlessly.
* Have several testimonials
* "I have MS - before, I couldn't even get around my house... now... "
* "I have arthritis - before, it was difficult even to get to ... "

* Show some people taking them shopping or to the bank or post office or something. Or in their office.

What do you all think? It could be put into a one minute video for sure, couldn't it? I think we need to show off all these points in a quick, compact, and effective manner. It could start as a commercial with just some stock footage that we already have. Then we could go over and re-edit the video later if we have to. As long as we start with the audio we should be fine. We really should get the ball rolling and do this - it would be fun!

What do you all think? I'm not much of a producer.

www.benbethel.com




lipinsky
04-01-2003, 02:07 PM
or we could just make a positioning/awareness video to start to build improved name recognition.

zeppo123
04-01-2003, 02:57 PM
How about a commercial where you show various situations such as a person having trouble hailing a cab, stuck in traffic, paying for parking and have a Segway glide by effortlessly in each situation leaving the subject with envy and the Segger with more time.

Stutoonz
04-01-2003, 03:10 PM
Well, according to our trainer--Over 50% of Americans KNOW about the Segway with NO advertising!! Maybe we should let LLC do their own thing! They're doing OK so far!

SO IT GOES !!-Kurt Vonnegut, author ---IMAGINATION IS BETTER THAN KNOWLEDGE -Albert Einstein

BenBethel
04-01-2003, 03:17 PM
I think a lot of people *know* about a Segway but can't think far enough in front of their noses to realize in what situations it would be beneficial. And this would be a great way to combat anti-segwayism - we need to counter all of the complaints from those who are elderly, disabled, etc., etc.

Ben

www.benbethel.com

muckle
04-01-2003, 03:48 PM
I think it's great to advertise something you like and believe in, but I'm a little distressed that Segway charges you $5K and does nothing to advertise it themselves. If they are going to rely on their customers to do so, they should give them a break on the selling price!

lipinsky
04-01-2003, 04:07 PM
Define know about (my trainers said the same thing). The problem as I see it is that they know the wrong things or incomplete things. They may know about the Segway from CNET or AAAWorld (ugh).

I was a bit taken aback that DK asked via the video for us the be his embassadors for the Segway. Marketing support from LLC would be better or at least should be there.

"Knowing" is not enough.

BruceWright
04-01-2003, 04:16 PM
People know about the Segway already sure.

But knowledge is only one goal of advertising.

Knowing about a Segway and actually buying one are two different things.


People may know about the Segway, but what is their opinion of it? And where did they get that opinion?

Cartoons in the New Yorker?
People making fun of it on the internet?
Knowledge that some cities banned them?
Knowledge that Disney uses them?
Knowledge that a guy in Atlanta fell off one?
Perception of the price being too high?
Opinion of Jeff Bezos.
Opinion of Steve Jobs.
Saw Wozniack riding his like a dork on TechTV.
Knowledge of the hype and the acompanied anger/disappointment.
Saw it on Fraiser.
Saw Sting ride one.
Heard seniors are afraid of it.
Read negative article about the company in Wired.
Saw them in Agent Cody Banks.



All of those, and multiple other images and views affect how people percieve the Segway.

That's why I say, "Free Publicity is worth every cent you paid for it."

Because Free Publicity means that others set the tone of the debate, and others shape the perception of your product.

We're part of the free publicity too. This community has done more for the positive acceptance of the Segway, and the general atmosphere of responsible, safe, considerate use than anything I've seen come out of the Segway company.

But we haven't yet made up for the negative free publicity of the other site, Slashdot and various other professional internet naysayers. In my opinion, of course.

-Bruce Wright

Segway: Vehicle of Dream